Examples

Achievement examples by role

A strong achievement says what the situation was, what you did, what changed and how someone could check it. These before-and-after examples show the difference across six common roles.

These are illustrations written to show structure, not quotes from real people. See our editorial policy.

Software engineer

Before: Worked on performance improvements.

After: Checkout pages were timing out at peak (Context). I profiled the slowest queries and added caching (Action). Peak timeouts stopped over the following month (Impact). Visible in the monitoring dashboard and the incident log (Proof).

Marketing

Before: Ran social media.

After: Our channels had no posting plan (Context). I built a weekly calendar and wrote the first quarter of posts (Action). Enquiries from social grew from occasional to weekly (Impact). Tracked in the CRM source field (Proof).

Operations

Before: Helped with the warehouse move.

After: The warehouse move risked a week of missed orders (Context). I planned the stock transfer in three waves (Action). Orders kept shipping throughout (Impact). The daily dispatch report covers the whole period (Proof).

Sales

Before: Hit my targets.

After: A key account was up for renewal with a competitor bidding (Context). I rebuilt the proposal around their new priorities (Action). They renewed on a longer contract (Impact). Signed contract is in the CRM (Proof).

People manager

Before: Managed the team well.

After: Two people had resigned in a quarter (Context). I introduced monthly one-to-ones and clear progression goals (Action). No further resignations in the next nine months (Impact). Recorded in HR data and team survey comments (Proof).

Customer support

Before: Answered lots of tickets.

After: The same billing question made up a large share of tickets (Context). I wrote a help article and a saved reply (Action). That question type fell noticeably the next month (Impact). Ticket tags in the help desk show the change (Proof).

Write your own

Use the Context, Action, Impact, Proof guide or copy a template. If you cannot fill in a part, that is the part to start capturing now.

You did the work. Keep the evidence. LAYG turns a 90-second weekly check-in into a dated record you can use for all of this.

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